Privacy Statement
[last updated: January 31, 2007]
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ASF Gems is committed to protecting your privacy. This privacy statement explains data collection and use practices of the asfgems.com site. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.


Collecting Your Personal Information
We will ask you when we need information that personally identifies you (personal information) or allows us to contact you to provide a service or carry out a transaction that you have requested such as requesting information about ASF Gems products and services. The personal information we collect includes your name, title, company or organization name, work email, work phone, work or home address, information about your job function, information about your company, and credit card information.

The Site may collect certain anonymous information about your visit, such as the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet; the date and time you access the Site; the pages that you access while at the Site and the Internet address of the Web site from which you linked directly to our site. This information is used to help improve the Site, analyze trends, and administer the Site.


Use of Your Personal Information
The personal information collected on this Site will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested or authorized.

In support of these uses, ASF Gems may use personal information to provide you with more effective customer service, to improve the Site and any related ASF Gems products or services, and to make the Site easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Site to your particular preference or interests.

We may use your personal information to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, with your permission, we may send you information about other ASF Ge,s products and services, and/or share information with ASF Gems partners so they may send you information about their products and services.

ASF Gems occasionally hires other companies to provide limited services on our behalf, such as Web site hosting, packaging, mailing and delivering, answering customer questions about products and services, and sending information about our products, special offers, and other new services. We will only provide those companies the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using that information for any other purpose.

ASF Gems may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on ASF Gems or the Site; (b) protect and defend the rights or property of ASF Gems and our family of Web sites; or (c) act in urgent circumstances to protect the personal safety of ASF Gems employees or agents, users of ASF Gems products or services, or members of the public.

Personal information collected on the Site may be stored and processed in Sri Lanka or any other country in which ASF Gems or its affiliates, subsidiaries or agents maintain facilities, and by using the Site, you consent to any such transfer of information outside of your country.


Control of Your Personal Information
Except as otherwise described in this statement, personal information you provide on the Site will not be shared outside of ASF Gems and its controlled subsidiaries and affiliates without your permission.

Please be aware that this privacy statement and any choices you make on the Site will not necessarily apply to personal information you may have provided to ASF Gems in the context of other, separately operated, ASF Gems products or services.


Security of Your Personal Information
ASF Gems is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure.


Changes to This Privacy Statement.
We may occasionally update this privacy statement. When we do, we will also revise the "last updated" date at the top of the privacy statement. For material changes to this privacy statement, we will notify you either by placing a prominent notice on the home page of our web site or by directly sending you a notification. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy statement and any updates.


Contact Information
ASF Gems welcomes your comments regarding this privacy statement. If you believe that ASF Gems has not adhered to this privacy statement, please contact us by email at info@asfgems.com, and we will use commercially reasonable efforts to promptly determine and remedy the problem.
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